Search engine optimization is probably the key to accomplishing your goals on the internet. It’s all very well to have a great Web site that impresses your friends, family, your employees, or your boss. But a Web site isn’t really earning its keep until it gets out there and finds its own traffic. The best place to find traffic is search engines. Between 80 and 85 percent of online searchers find their destination with a search engine.

There are a lot of scammers out there, selling you search engine optimization tactics that are often useless, unethical, and risky. Often all three.

Here at MadRooster, we use solid, well-tested industry practices to optimize our Client’s Web sites. We use a simple question to determine whether any particular method is appropriate for search engine optimization: Will these changes produce a Web site that is actually more useful to the searcher who entered the keyphrase into the search engine?