Writing for the web is a special proposition. Every person who reads your text has one finger on a mouse button. Lose their attention for a moment and click! You're gone. This is pressure enough, but many of your readers aren't even human. Most of the people who would visit your web site first ask search engines for advice. These search engines will give them a list of which Web sites to visit, and yours will only be on that list if the search engine robot liked your site. These robots, generally called spiders, read Web sites using special complex algorithms. Just to make things more difficult, each search engine uses a different algorithm - and they keep their algorithms secret.

Fortunately, there are well established principles of preparing good content and copy for the Internet. We understand these principles and have considerable experience in putting them into action. We write content that will impress the robot spiders, and yet be clear to old-fashioned human visitors.

We can entertain, inform, convey fun, imply restraint and professionalism, and get that precise message across to the visitor. We can help you edit, we can rewrite your content, or we can work completely from scratch. We will find the right voice for your organization, and we will stay within that voice throughout the process.

Words sound different once they've been taken out of context, placed on a written page, and served up to someone who knows nothing about how you looked, what you felt like, or who you were talking to when you said them. Thus written words require greater consideration than spoken words. Writing for the web is an art.

Something about computer displays alienates these words even further. That's why we are so careful about the way things are said. One thing we will never do is post content without the client's approval. Whether we are editing, tweaking, or writing from scratch, all content goes through an approval process. We will be there to explain why we chose certain words and phrases, but ultimately it is the client who decides.